10:00

Opening greetings

Mainstage
Fiera Milano
Francesca Cavallo
11:00

Franchisees in Italy: Who Are They, and What Do They Invest In? The Latest Findings from the 2026 Retail Entrepreneurship Observatory

Mainstage
Largo Consumo
Armando Garosci

Customers as Guests: How to Measure and Improve the Quality of the In-Store Welcome - Presented by Kikilab

Franchising Talks
Kikilab srl
Davide Cazzani
12:00

Women in Franchising: Franchising as a Catalyst for Women's Entrepreneurship

Mainstage
Patrigest
Luca Dondi dall'Orologio
Assofranchising
Tommaso Valle
14:00

From concept to store: How to finance a franchise business

Mainstage
Invitalia
Pasquale Pignalosa
Banco BPM
Marco Lugli
+ Others

Personal well-being: one of the franchise sectors with the greatest growth potential.

Franchising Talks
Pathena
Fabio Patena
Nucleo Pilates
Vincenzo di Marco
+ Others
15:00

Franchising as a driver of growth: markets, regulations, and international opportunities

Mainstage
Confimprese
Luigi Murialdo
Confimprese
Nicola Minelli
+ Others
16:00

Why franchising works (and why it could work for you too)

Mainstage
CONDINA & Associati
Raffaella Còndina
10:00

Welcome and opening for the second day

Mainstage
Reting
Enrico Tosco
11:00

Franchising Academy. Let’s explore franchising through the stories of those who experience it every day

Franchising Talks
Assofranchising
Tommaso Valle

How to find the right location for my store

Mainstage
Gruppo Teddy
Marco Gabellini
Eurospin
Filippo Maria Catenacci
+ Others

Expanding in Europe: the tools and network of the European Franchise Federation (EFF) to facilitate international growth Expanding in Europe: the tools and network of the European Franchise Federation (EFF) to facilitate international growth

Mainstage
Eurospin
Filippo Maria Catenacci
Alisdair Gray
+ Others
12:00

Being a General Contractor: Between Fordism and Craftsmanship

Franchising Talks
Padi Costruzione
Massimiliano Di Bartolomeo

The Next Big Brand: investing in emerging brands

Mainstage
Centro Studi Lambda
Loredana Siracusano
Millionaire
Roberto Lo Russo
+ Others
14:00

Everything you'd like to know about franchising, but are afraid to ask!

Mainstage
Studio Legale Passerini
Nicola Passerini
MM Capital Srl
Nicola Dambelli
+ Others

Opportunities offered by the IES (Italia Economia Sociale) and PIA (Piano Integrato Autoimpiego) measures.

Franchising Talks
Invitalia
Maria Rosa Capotorto
15:00

Opening a franchise with an operating lease model

Mainstage
Express Franchise
Maria Chiara Ferraro

Food and Franchising: news concepts and growth opportunities

Franchising Talks
Perilli Eis
Massimo Perilli
Bruzzo
Andrea Chiarini
+ Others
16:00

Training and expertise: the keys to success

Mainstage
Midas Italia
Marco Aprile
Anytime Fitness
Roberto Ronchi
+ Others
10:00

Whoever finds a salesperson finds a treasure

Mainstage
Confimprese
Mario Resca
Economy
Sergio Luciano
11:00

New franchise business models: services, technology, luxury resale, and construction

Franchising Talks
Tecnoliving
Luca Pagani
LoRipary
Mattia Mungo
+ Others

Observatory Ristorazione Moderna - TheFork | The evolution of full-service restaurants in Italy

Mainstage
Doppio Malto
Massimo Ronco
Ca' Pelletti
Elena Bacchini
+ Others

Two Business. One opportunity

Franchising Talks
PRK Gruppo Prink
Evian Morani
PRK Gruppo Prink
Cesare Carloni
+ Others
12:00

Fitness, Wellness, and Longevity: franchise opportunities spanning Italy and international markets

Mainstage
Massimiliano Lussana
Fit And Go
Marco Campagnano
+ Others

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